Unlocking the Power of Virtual Production in California
- lucas simmons
- Jul 9, 2024
- 1 min read
Virtual production has been revolutionizing the entertainment industry, and one company at the forefront of this cutting-edge technology is a team of specialists based in northern California. Gener8 Media is dedicated to unlocking the power of virtual production for movies, TV shows, advertisements, and music videos.

Founded by Lucas Simmons, Gener8 Media was born out of the necessity to provide specialized expertise in running a massive LED wall at Goal Line Studios. This specialized team sets itself apart by seamlessly operating a 106 ft by 20 ft LED wall, offering end-to-end production services and consulting for other production companies interested in virtual production. With an aim to be the leading solution for virtual production needs in northern California, Gener8 Media offers a range of services on their website. From educational resources and showcasing past projects to hosting events and even providing an internship program, they are committed to advancing the use of virtual production in the region. By focusing on providing top-notch virtual production services and fostering innovation in the industry, Gener8 Media is poised to make a significant impact on the entertainment landscape. As technology continues to evolve, companies like Gener8 Media will play a vital role in pushing the boundaries of what is possible in visual storytelling.




Comments